Search engine optimization [SEO] has become an essential tool for online retailers to establish a strong online presence and grow their business. SEO can make websites rank higher in search engines. It has various key components that make it indispensable.
In this blog, we examine the key components of an SEO strategy that every online retailer should fully understand if they want to take their business to the next level. A good SEO agency Birmingham can help you implement these components. Without wasting more time, let’s delve into them.
1. Keyword research
Keyword research is the top SEO strategy. You need to understand what terms the customers will use to search for whatever they are searching for online. You can then employ these keywords to increase traffic to your website. You can also research your competitors’ keywords to help you develop keyword ideas.
It is also advisable to choose long-tail keywords [between two and five words]. Such keywords can help you rank higher, especially if your niche is overly competitive. Remember that the longer the keyword, the less competition for that term in search engines.
2. Content creation
As the saying goes, content is king. Your content is what makes up your website. Your website’s content lets your visitors learn about what you do, where you do it, your ideal customers, and why they should use your company. Your content should also help your potential customers achieve their goals.
Ensure that your website’s content is valuable, informative, and relevant. This can help potential customers stay longer on your website and reduce the bounce rate, which can affect your website’s performance.
3. Backlinks
If content is king, then backlinks are the queen. Backlinks can help increase your website’s visibility. However, the quantity of the links doesn’t matter, but the quality of the websites they link to. You can contact reputable blogs in your industry to discuss possible collaborations for backlinks from their sites. SEO can help you produce quality content that compels bloggers and news organizations to link to your content.
4. Meta tags
SEO also relies heavily on meta tags. When you type any keyword into a search engine, you will see how the keyword appears in the title of a page. Google uses that title to determine how relevant it is for that keyword. This applies to the page’s description, too.
You must include meta descriptions on your pages, as they help users understand your link when they search on Google. They capture readers’ curiosity and make them want to read your content.
5. Technical SEO
You cannot underestimate the importance of technical SEO when it comes to SEO strategies or even when seeking Shopify SEO services. Thanks to technical SEO, search engines can interact with your website and determine which phrases and keywords users use.
To maximize technical SEO, you need to optimize your website for mobile search because over half of online searches are done via mobile devices. This is such a significant number that you cannot underestimate it. So you shouldn’t forget about your mobile customers.
Additionally, improve your website’s loading speed because no page visitor will waste their time on a website that takes forever to load. They will leave your site and probably head to your competitor’s website. This is not good for your business.